Deadline: 2018-03-09


Consultant – Content Writer for the ASEAN Foundation Annual Report 2017 and

ASEAN Foundation Website


Three decades after ASEAN was established, ASEAN leaders recognised that: there remained inadequate shared prosperity, ASEAN awareness and contact among people of ASEAN. It was of this concern that ASEAN leaders established ASEAN Foundation during ASEAN’s 30th Anniversary Summit in Kuala Lumpur Malaysia on 15 December 1997, ASEAN Foundation is an organisation from and for the people of ASEAN. The Foundation exists because of one vision: to build a cohesive and prosperous ASEAN Community. As an ASEAN’s body, the Foundation is tasked to support ASEAN mainly in promoting awareness, identity, interaction and development of the people of ASEAN.

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The ASEAN Foundation’s 2017 Annual Report is an important publication, showcasing the achievements of the ASEAN Foundation to all its stakeholders, outlining the organisation’s results against its one-year work plan of 2017 and its annual targets to promote ASEAN awareness through people-to-people interaction and to support the Secretary-General of ASEAN to build the community building process. The Annual Report details what the ASEAN Foundation has achieved in the past year, working with partners and examining the outcome of these accomplishments on the lives of people living in ASEAN.

The Annual Report includes all results achieved under the thematic areas of the ASEAN Foundation (education, media, arts and culture and community building) regardless of the source of income. The production of the Annual Report helps the ASEAN Foundation to attain effective and efficient use of resources and be more accountable to donors and other stakeholders. This is to build credibility for the organisation and to inspire confidence that the organisation is worthy to receive the contribution and investment, made. At the same time, the ASEAN Foundation will be undergoing a redesign and needs to have content on its website, rewritten.


A content writer will be contracted to draft the ASEAN Foundation Annual Report 2017 and to write and finalise the content for the ASEAN Foundation main website, which is being redesigned in the next three months. The content write is also expected to proofread the content of ASEAN Foundation Model ASEAN Meeting microsite.

The consultant is expected to arrive at a strong understanding of ASEAN Foundation’s objectives, ways of working, capacities and challenges, in order to create the best possible product. Similarly, the consultant will need to apply creative thinking and strong writing skills to produce succinct texts that effectively introduce ASEAN priorities and language to ordinary readers, i.e. laypersons.


The Writer will work under direct supervision of the Communications Manager under the guidance of the the Executive Director. S/he will work in close collaboration with Programme Staff members and the Head of Finance and Administration to finalise final figures from the audited financial reports.


Annual Report 2017

· In consultation with the Communication Manager, draft a content template for the annual report

· Collect and collate content for the annual report; coordinate across teams at the ASEAN Foundation to ensure deadlines are met

· Draft Annual Report

· Incorporate comments (related to content, design and/or language) from the Programme team and the Executive Director. The text will adhere to ASEAN Foundation’s branding standards for language and presentation

· Finalise the annual report for publication

· Work closely with communication team and in-house graphic designer to develop ideas for graphics and charts that creatively convey key messages/data in the report, as well as write captions for the photos in the publication.

· Proofread the texts as they are laid out by the in-house designer, confirming that the final product is print-ready, from an editorial stand point

· To deliver the annual report (32-36 A4-sized-pages)

· Provide any other support, as needed

ASEAN Foundation Main Website

· Write and edit new content for webpages

· Review and improve existing content as per website design by working with relevant staff at the ASEAN Foundation

· Collate materials for the website including creating content for new pages and drafting initial content for success stories, etc

· Ensure consistency of quality, style, branding, and clarity of thought across all webpages on the new website

ASEAN Foundation Model ASEAN Meeting Microsite

· Review and improve existing content as per microsite design by working with relevant staff at the ASEAN Foundation

· Collate materials for the microsite including creating content for new pages and drafting initial content for success stories, etc

· Ensure consistency of quality, style, branding, and clarity of thought across all webpages on the new website


The duration of the consultancy is five months. The estimated timeframe does not reflect the actual number of days worked but the recommended time needed to complete those tasks. Moreover, it is noted that due to the nature of the assignment, there will be periods of time when no actual writing or research will occur because the writer will be waiting for either text clearance from the ASEAN Foundation and/layouts from the designer.

This is a home-based assignment. The tentative duration:

1. To write and submit the annual report : 15 March - 31 May 2018

2. To write web content : 15 May - 31 July 2018


A lump sum quotation is required including fees for writing the annual report and website content. Payment will be linked to deliverables.

Payment will be effected upon submission a Time Sheet by the consultant, duly approved by the consultant’s supervisor, which shall serve as the basis for the payment of fees as per the scheduled deliverables identified in the expected outputs for this Assignment above.


· University degree in communications, social sciences or other related fields

· Minimum requirement is three years of demonstrated experience in writing content related to development

· Preference is for candidates with demonstrated experience in producing NGO/not-for profit marketing material, including annual reports

· Previous results-based Annual Report writing experience

· Previous experience in copy-editing and fact-checking

· Demonstrated strong writing and editing skills and attention to detail

· Superior English-language skills, of publication standard

· High level proficiency in standard computer software, in particular, Microsoft word and Excel

· Diplomacy, willingness to respond to suggestions within the review and feedback process

· Strong interpersonal skills and ability to engage and interact with diverse people

· Ability to listen and commitment to produce the agreed deliverables, as articulated by the client


All interested applicants to send application, stating the position with the following documents to – a) application letter and time table on how the assignment will be carried out completed with clear deliverables b) curriculum vitae c) samples of writing and d) financial proposal specifying a total lump sum amount highlighting deliverables.


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