Knowledge Management Storytelling Consultant & Graphic Design Consultant on Promoting ASEAN Responsible Fisheries Management along the Value Chain for Agricultural Cooperatives

Deadline: 2019-04-08

Promoting ASEAN Guidelines for Preventing the Entry of Fish and Fisheries Products from IUU Fishing Activities into the Supply Chain

Term of Reference

1. Background and Justification

Southeast Asian countries have become the main producer for the fisheries sectors, jointly accounting for a quarter of the global fish production. Of the world’s top 15 marine capture fisheries producers, six are from the ASEAN, namely: Indonesia, Myanmar, Philippines, Viet Nam, Thailand, and Malaysia. For over one and a half decades the global fisheries production has continued to grow from 136.2 million metric tons in 2000 to 195.7 million metric tons in 2014 (SEAFDEC,2017). However, this rapid evolution in fisheries sector is not without its challenges and the risk to the environment. The major issues in ASEAN fisheries sectors are threat of diseases especially shrimp contamination and the never-ending issues of Illegal, unregulated and unreported (IUU) fishing.

Illegal fishing practices both in big and small-scale fishing grounds are increasing the competition for resources. The practices range from the usage of explosives and poisons to highly destructive fishing gears, methods and techniques. For instance, illegal practices by small-scale fisheries in Thailand is usually operated within 3 nautical miles from the shores. Illegal fishing activities (such as blast fishing and cyanide fishing) could be found in some areas especially in coral reefs and pinnacles. Some destructive fishing gears with a very small mesh net are also modified and used without having proper measures and regulations (ICES).

Considering its existing problems, and supporting the implementation of ASEAN Guidelines for Preventing the Entry of Fish and Fisheries Products from IUU Fishing Activities into the Supply Chain, ASEAN needs to promote technical and institutional structures that include all the available and necessary expertise to effectively implement the activities to prevent IUU Fishing entering the value chain. Regional cooperation between relevant national and regional fisheries and operational industries related actors, including civil society, private sector and academic institutions, is important to raise the awareness for establishing a strong sustainable fisheries management and to ensure its long-term competitiveness. The primary goals in promoting the guidelines are to build in-depth technical expertise and network in combating IUU Fishing along the value chain and facilitate improved implementation of ASEAN cooperation in Food, Agriculture and Forestry (FAF).

This Knowledge Management is therefore developed by AFOSP – ASEAN Foundation with support from the EU -IFAD to raise awareness on sustainable fisheries management at the fishing cooperatives or small-scale fishing organisations.

2. Objective

The overall objective of the Knowledge Management of ASEAN Guidelines for Preventing the Entry of Fish and Fisheries Products from IUU Fishing Activities into the Supply Chain (ASEAN Guidelines) is to raise awareness and improved coordination on sustainable fisheries management. Specific objectives are:

  • To review and identify communication models for promoting the ASEAN Guidelines that are suitable for agricultural cooperatives (e.g. videos, promotional handout, many others)
  • To develop technical and practical concept notes for storytelling on the ASEAN Guidelines for improved practices to combat the IUU fishing along the value chain involving the agricultural cooperatives

3. Target Groups

Fishing organisations and cooperatives in ASEAN countries

4A. Output of the Knowledge Management for Storytelling Consultant

The main output is a conceptual storytelling outlining the interpretation of the ASEAN Guidelines for Preventing the Entry of Fish and Fisheries Products from IUU Fishing Activities into the Supply Chain. The conceptual storytelling should have the following outlines[1]:

  • Nature and scope of the fishing industry
  • Common issues in ASEAN
  • Fishing activities
  • Fish catching across the border
  • Controlling illegal fishing and trading practices: export and domestic market
  • Fishing management in the high seas and coastal areas by agricultural cooperatives
  • Possible joint action

4B. Output of the Knowledge Management for Graphic Design Consultant

The main output is a 30 pages illustrative handout (Size A4) outlining the interpretation of the ASEAN Guidelines for Preventing the Entry of Fish and Fisheries Products from IUU Fishing Activities into the Supply Chain. The illustrative handout should have the following outlines[2]:

  • Nature and scope of the fishing industry
  • Common issues in ASEAN
  • Fishing activities
  • Fish catching across the border
  • Controlling illegal fishing and trading practices: export and domestic market
  • Fishing management in the high seas and coastal areas by agricultural cooperatives
  • Possible joint action

The detail items of the storytelling concept note as follows:

Outlines

Explanation

Handout (pages)

Nature and scope of the fisheries industry

The introduction of nature and scope of fisheries industry in ASEAN countries at glance

4

Common issues of fisheries in ASEAN countries

Figure out of the common issues of fisheries industry in ASEAN, including supply chain and threatening of their environment (IUU Fishing)

4

Fishing activities across of national border areas

Figure out of fishing activities which across of national border areas, poaching in EEZs of ASEAN member states and Regional Fisheries Management Organization (RFMO)

6

Controlling of IUU Fishing and illegal trading practices: export and domestic market

Figure out of the IUU Fishing combating including law enforcement, enhancing of monitoring, control and surveillance (MCS) by local communities’ participation

6

Fishing management in the high-seas and coastal areas by agricultural cooperatives

Figure out of fishing ground policies and management in the high seas and coastal areas; local communities and local cooperative participations

6

Possible joint actions

Describe the build a network in efforts process to enhance the value chain and combating IUU Fishing

4

TOTAL

30

For communication models:

  • Handout is another communication model refer to this terms of reference in Knowledge Management. The sequences and number of pages follows the outline above. Handout should be submitted in softcopy (power point) and hardcopy of material. Handout should be interesting and simple, which illustrated by pictures to raise awareness on public audience and agricultural cooperatives.

5. Scope of the Story-Telling Concept Note

The story-telling concept should cover the following:

  • Stakeholder mapping of the key players
  • The existing system and context such as existing ASEAN documents on fisheries and combating IUU fishing (to be considered whenever relevant)
  • Combine information from ASEAN Catch Documentation Scheme (Annex 2)
  • The most effective scope of information and approach for raising awareness on fisheries and combating IUU fishing to public audience and agricultural cooperatives
  • Detailed talking points or subtitle or illustrative message
  • Recommendations for strengthening regional technical cooperation mechanism on fisheries that will best lead to the achievement of the study’s overall objective

6. Methodology

The storytelling consultant will apply mixed methods approach e.g. interviews, desk research, mapping exercise. The graphic design consultant must work together with storytelling consultant in order to best interpret the storyboard into illustrative drawing.

7. Duration

The duration of the consultancy is 20 working days. The working days will not be 20 straight days, since we have to coordinate with other institutions as well.

8A. Qualification for storytelling consultant

Essential and required qualifications for the consultant include:

  • Technical expertise in IUU Fishing and seafood supply chain in ASEAN
  • Knowledge of the ASEAN policies in fisheries and its implementation at ASEAN Member States level
  • Working experience with small scale fishing organisations/cooperatives
  • Strong network with fisheries research institution like SEAFDEC is desirable
  • Strong background in capacity building concept development in fisheries in the ASEAN regional context.
  • Experience in developing a knowledge management
  • The consultant could apply as a team with graphic design consultant or apply individually

8B. Qualification for graphic design consultant

Essential and required qualifications for the consultant include:

  • Experience in developing a storyboard or knowledge management
  • Ability to use various design software particularly the Adobe Suite including InDesign, Photoshop and Illustrator and CorelDraw. Ability to use various video editing software
  • Of necessity are creativity, originality, fluency of Ideas, information ordering and problem sensitivity
  • Must have an eye for details

The consultant could apply as a team with storyboard consultant or apply individually

  1. Reporting Requirements

The story-telling storyboard will be presented in a clear and concise manner addressing the Scope of the Concept Note. The preferred report format is Microsoft Word or PPT. The report should have a 25-page limit inclusive of the Executive Summary but exclusive of Annexes. Pictures and graphic design are encouraged particularly in presenting the stories on the fishing and trading activities.

Output to be prepared and submitted to ASEAN Foundation as follows:

  • An initial electronic draft of the storyboard for review and feedback submitted on 24 April 2019 and printed mock up on 29 April 2019
  • Consultant will work on the feedback from ASEAN Secretariat and Working Groups. Final handout should be submitted on 17 June 2019

Activity

Schedule

Administrative process (Bidding)

20 March – 8 April 2019

Award to Consultants

11 April 2019

Assignment

15 April - 7 May 2019 (15 Working days)

Submission to ASEAN Foundation

8 May 2019

Submission to ASEAN Secretariat

13 May 2019

Circulation and Approval from AMS

(will be reported during ASWGAC Meeting on 21-24 May 2019)

16 May – 11 June 2019 (5 Working Days to work on revision)

Final Delivery to ASEAN Foundation

13 June 2019

Final Delivery to ASEAN Secretariat

17 June 2019

  1. Application Procedure

All interested applicants to send application by 8 April 2018, stating the position with the following documents to procurement@aseanfoundation.org and copy to: hana.manuela@aseanfoundation.org and amy.utomo@aseanfoundation.org.

  • Application letter and time table on how the assignment will be carried out completed with clear deliverables (depends on AMS approval)
  • Curriculum vitae and
  • Price proposal
  • The samples of the storyboard/design/writing
  • Quotation to print 1 mock-up handout (30 pages, Size A4)
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