Impact Measurement Agency for Scam Ready ASEAN Programme

Background

With support from Google.org, the ASEAN Foundation is implementing the Scam Ready ASEAN Programme to address the growing threat of online scams and cyber fraud across ASEAN. This threat has escalated due to rapid digitalisation, widespread adoption of online payment systems, socio-economic pressures, and the increasing sophistication of scam tactics—including those enabled by artificial intelligence. The resulting financial and social harm has had a profound impact on individuals, families, and communities across ASEAN.

The programme aims to strengthen digital resilience by expanding access to scam-prevention resources, delivering large-scale training, fostering regional policy dialogues, and launching a regional social media campaign. A key component of the programme is interactive ‘Be Scam Ready’ game, targeted to reach 3 million users as an engaging tool for building practical scam awareness. Complementing this, a Train-the-Trainer model will empower 2,000 Master Trainers to deliver in-depth sessions to 550,000 end-beneficiaries, including youth, parents, and the elderly. Together, these efforts strengthen digital confidence and nurture a culture of looking out for one another, helping communities stay vigilant and safe online.

The ASEAN Foundation is now seeking a skilled Impact Measurement Agency to develop impact measurement reports, compile critical data into a centralised database, and ensure the programme’s long-term sustainability across the ASEAN region. The Impact Agency will commence work in February 2026 and conclude by July 2027, with mid-year and annual performance reviews. Should the performance be deemed unsatisfactory during these reviews, the engagement may be subject to re-evaluation and potential termination.

Objective of the Consultancy

The primary objective of this consultancy is to design and implement a comprehensive impact measurement system to evaluate the effectiveness and long-term sustainability of the Scam Ready ASEAN Programme. As the programme scales its reach to millions of users across the region, the agency will provide rigorous oversight through data-driven analysis and comprehensive reporting.

Key focus areas for this consultancy include:

Evidence-Based Reporting: Developing a series of impact measurement reports that capture the programme’s progress, outcomes, and specific impacts across 11 ASEAN Member States.
Data Centralization: Compiling critical programme data into a centralized, secure database to ensure transparency and accessibility for the ASEAN Foundation team.
Methodological Excellence: Designing and implementing a robust MERL (Monitoring, Evaluation, Research, and Learning) framework and data standardization process for all reporting partners.
Impact Demonstration: Conducting detailed qualitative and quantitative analysis to demonstrate the financial and non-financial value generated for end-beneficiaries, ranging from youth to seniors.

Scope of Work and Responsibilities

Under the primary supervision of the MERL specialist for the Scam Ready ASEAN Programme, with guidance from the Programme Manager, Senior Project Officer & Senior Communication Officer of Scam Ready ASEAN Programme, the agency will:

MERL Strategy and Framework Development
- Framework Design: Collaborate closely with the MERL specialist to develop and implement the Monitoring, Evaluation, Research, and Learning (MERL) framework.
- Planning and Targeting: Define performance indicators, targets, and a detailed implementation plan embedded within the overall work plan.
- Methodology: Design the specific methodology and approach for measuring the impact across the targeted beneficiaries.
Impact Analysis and Data Management
- Value Assessment: Conduct comprehensive impact analysis to demonstrate both the financial and non-financial value generated by the programme’s initiatives.
- Database Management: Build and maintain a centralized database of all impacted end-beneficiaries.
- Data Security: Ensure all collected data is securely maintained on shared platforms and remains fully accessible to the ASEAN Foundation team.
Reporting and Data Visualisation
- Progress Reporting: Produce comprehensive quarterly, mid-year, annual, and final reports that summarize key programme outcomes.
- Timeline Oversight: Ensure reports outline the progress against the established timeline and implementation plan.
- Graphic Collaboration: Partner regularly with the Senior Communications Officer and Graphic Designer Consultant to develop infographics that effectively convey data insights.
Coordination and Programme Support
- Communication and Alignment: Participate in regular biweekly check-in meetings (or as determined) to provide updates and follow directives from the ASEAN Foundation.
- Internal Synergy: Work under the primary supervision of the MERL Specialist and receive guidance from the Project Manager, Senior Project Officer, and Senior Communications Officer.

Expected Deliverables

Workplan: The initial plan prepared by the agency, including an implementation plan, timeline, methodology, approach for impact measurement, a data standardisation framework covering all reporting actors, and targeted beneficiaries.
Reports:
1. Progress Reports: quarterly progress reports, from February 2026 to July 2027, providing an analysis of progress, challenges, key findings, and recommendations. Visualisation of the impact numbers must be included in each report.
2. Annual and Final Report: The final report will feature an Executive Summary, Introduction, Specific Findings and Recommendations from all 11 ASEAN Member States, Key Success Factors, and an Annex.
Data Quality Training and Standardisation: Supporting the MERL Consultant for Scam Ready ASEAN by delivering training and standardising the quality of data submitted by Local Implementing Partners, influencers, ambassadors (advocates), and Community Mobilisation Partners to meet required standards and effectively support the work of the Impact Research Agency.
Impact Analysis: A detailed impact programme analysis will be conducted, highlighting the programme’s benefits for End-beneficiaries (youth:15-35, working adults/caregivers/educators: 36-55, and seniors: 56+). This analysis will be included in the seven progress reports and the final report, conducted on a semi-annual basis.
Dissemination Workshop: The Impact Agency will prepare presentation materials (slides, posters, infographics, one-pager) for disseminating the final report, covering key findings, challenges, insights, and future evaluations, with support from the ASEAN Foundation to gather feedback.

Timeline

Deliverables and Workplan

Deliverables	Estimated Deadline
1. Kick off the impact research activity	February 2026
2. Develop a workplan outlining the implementation plan, timeline, methodology, approach, data standardisation framework covering key activities reports (Train of Trainers through Local Implementing Partners, raising awareness campaign through Influencers, Ambassadors, Community Mobilisation Partners), and target respondents for impact measurement across the 11 ASEAN Member States. Each of the reports will provide impact measurement analysis of beneficiaries’ improvement knowledge, confidence and scams detection skills using suveys, tools or gamified activities.	February 2026
3. Assist the MERL Consultant for Scam Ready ASEAN in training and standardising the quality of data submitted among key activities	February 2026
4. Quarterly Progress Report #1 submitted. Report structure includes: – Progress impact measurement analysis – Testimonials &/ stories of change – Programme milestonesEnd-beneficiaries profiles (geographical distribution, gender, age, etc.)Challenges – Key findingsRecommendations – Upcoming activities and support required – One page/slide programme overview and impact numbers with infographics	March 2026
5. Quarterly Progress Report #1 presented and discussed. Revised report to be submitted 1 week after presentation.	March 2026
6. Quarterly Progress Report #2 submitted. Report structure includes: – Progress impact measurement analysisTestimonials &/ stories of change – Programme milestones – End-beneficiaries profiles (geographical distribution, gender, age, etc.) – ChallengesKey findings – RecommendationsUpcoming activities and support required – One page/slide programme overview and impact numbers with infographicsImpact analysis	15 June 2026
7. Quarterly Progress Report #2 presented and discussed. Revised report to be submitted 1 week after presentation.	20 June 2026
8. Quarterly Progress Report #3 submitted. Report structure includes: – Progress impact measurement analysis – Testimonials &/ stories of change – Programme milestonesEnd-beneficiaries profiles (geographical distribution, gender, age, etc.)Challenges – Key findings – Recommendations -Upcoming activities and support required – One page/slide programme overview and impact numbers with infographics	15 September 2026
9. Quarterly Progress Report #3 presented and discussed. Revised report to be submitted 1 week after presentation.	20 September 2026
10. Quarterly Progress Report #4 and annual Report #1 submitted. Report structure includes: – Progress impact measurement analysis – Executive Summary – IntroductionProgramme milestones – Specific findings, insights, key success factors, challenges, evaluation and recommendations from all 11 ASEAN Member States – Endline surveys – Testimonials &/ stories of change – End-beneficiaries profiles (geographical distribution, gender, age, etc.) – Upcoming activities and support required – Impact analysis – one page/slide programme overview and impact numbers with infographics	15 December 2026
11. Quarterly Progress Report #4 and Annual Report #1 presented and discussed. Revised report to be submitted 1 week after presentation.	20 December 2026
12. Interim Progress Report #5 submitted. Report structure includes: – Progress impact measurement analysis – Testimonials &/ stories of change – Programme milestonesEnd-beneficiaries profiles (geographical distribution, gender, age, etc.) – Challenges – Key findings – Recommendations – Upcoming activities and support required – One page/slide programme overview and impact numbers with infographics	March 2027
13. Quarterly Progress Report #5 presented and discussed. Revised report to be submitted 1 week after presentation.	March 2027
14. Quarterly Progress Report #6 and Programme Final Report submitted. Report structure includes: – Progress impact measurement analysis – Executive Summary – Introduction – Programme milestones – Specific findings insights, key success factors, challenges, evaluation and recommendations from all 11 ASEAN Member States – Endline surveys – Testimonials &/ stories of change – End-beneficiaries profiles (geographical distribution, gender, age, etc.) – Upcoming activities and support requiredImpact analysis – One page/slide programme overview and impact numbers with infographics	July 2027
15. Quarterly Progress Report #6 presented and discussed. Revised report to be submitted 1 week after presentation.	July 2027
16. Presentation materials for dissemination workshop. The structure of presentation materials includes: SlidesPostersInfographics Final report1 page/slide of final report	July 2027

The above time frame is subject to adjustments and shall be discussed between the ASEAN Foundation and the Consultant.

Intellectual Property Rights

The existing intellectual property rights (including but not limited to patents, copyright and related rights) used in connection with this consultancy shall remain with the respective Party. Any new intellectual property rights resulting from or in connection with the Services under this consultancy (“New IPR”) shall belong to the ASEAN Foundation. For avoidance of doubt, New IPR shall include, but not be limited to, all or any reports as generated in accordance to the TOR and in relation to the consultancy. This provision shall survive the termination of this consultancy.

The Consultant shall request prior written approval from the ASEAN Foundation for any use of intellectual property rights owned by the ASEAN Foundation as a result or in the course of the implementation of this consultancy. The ASEAN Foundation shall not be responsible for providing any approval whatsoever to the Consultant for any use of intellectual property from any other third party.

Payment Terms

1st Payment (20%), upon the signing of Agreement and after deliverable 1 – 5 are completed
2nd Payment (40%) after deliverables 6 – 9 are completed
3rd Payment (40%) after deliverables 10 – 16 are completed

Requirements and Qualifications

Submit one (1) proposal demonstrating the proposed methodology, approach and implementation plan
An established impact measurement agency or academic institution, evidenced by a company profile or institutional profile
Minimum five (5) years of relevant experience in conducting research, impact assessment, or programme evaluation, evidenced by project timelines in the portfolio
Proven experience in impact measurement for large-scale and multi-country development programmes, evidenced by portfolio projects indicating geographic coverage and scale
Demonstrated expertise in both qualitative and quantitative research methodologies, including data collection, analysis, and reporting, evidenced by sample evaluation or research reports
Experience working in multi-stakeholder and donor-funded settings, including collaboration with international organisations and within the ASEAN regional context, evidenced by client lists, portfolio descriptions, or reference letters
Ability to produce high-quality analytical reports in English, evidenced by previous work samples and a minimum of two (2) reference letters from previous clients

How to Apply

Interested applicants have to submit an application consisting of the following documents:

A proposal demonstrating the proposed methodology, approach and implementation plan
A Company Profile that offers an overview of your company.
Copy of valid legal registration or incorporation certificate of the organisation.
A portfolio that showcases your work, including: (a) Areas of expertise, (b) Previous projects or achievements, (c) supporting documentations (photos), (d) Notable partners and previous collaborations.
A complete Quotation (RFQ) with a cost breakdown aligned to the deliverables or outputs outlined in the TOR using ASEAN Foundation format. (download here)
Submission of at least two (2) reference letters from previous clients for similar scope of work.

Please submit the application documents by 9 January 2026 (17.00 p.m. Jakarta time) with email subject “Impact Measurement Agency – Scam Ready ASEAN” to procurement@aseanfoundation.org with CC to satria.ugahari@aseanfoundation.org and indah.kurnia@aseanfoundation.org

Queries

Send any inquiries to satria.ugahari@aseanfoundation.org

About ASEAN Foundation

Three decades after ASEAN was established, ASEAN Leaders recognised that there remained inadequate shared prosperity, ASEAN awareness and contact among people of ASEAN.

It was of this concern that ASEAN Leaders established the ASEAN Foundation during ASEAN’s 30th Anniversary Commemorative Summit in Kuala Lumpur, Malaysia, on 15 December 1997.

After its establishment, the ASEAN Foundation has been tasked with supporting ASEAN’s community-building efforts by promoting greater awareness of the ASEAN identity, human resource development, people-to-people interaction, and close collaboration among the business sector, civil society, academia, and other stakeholders in ASEAN.

We continue to complement ASEAN priorities. To date, we work to strengthen the ASEAN Community. We work in four thematic areas: education, arts and culture, environment, media development, and community building. We provide support through community projects, training, scholarships, fellowships, internships, and exchanges. We also organise meetings, conferences, roundtables, and workshops in support of the ASEAN Community.