In an era where social media shaped global conversations, the ASEAN Foundation, in collaboration with TikTok, launched the ASEAN LIVE Creators for Change Programme on 8 August 2024, in celebration of ASEAN Day. This groundbreaking initiative was designed to empower 20 passionate content creators from across ASEAN to drive positive change through TikTok LIVE, focusing on sociocultural topics and enhancing awareness of ASEAN-related issues.
The programme set out to transform TikTok LIVE into a space for meaningful conversations that could inspire action and spark dialogue on pressing societal challenges. Following the launch, the selected creators will be prepared to engage their audiences with thought-provoking content, from discussions on climate change and inclusivity to the celebration and preservation of ASEAN’s rich cultural diversity. These creators won’t just be influencers; they are storytellers and advocates, ready to use TikTok LIVE as a force for good.
In the lead-up to their campaigns, the creators will undergo trainings, exploring different TikTok LIVE formats and experimenting with storytelling approaches that would resonate most with their audiences. They will also be encouraged to collaborate with guest speakers to dive deeper into pressing social issues, while embracing documentary-style storytelling to bring untold stories from across the region to light. Through their creative and authentic approach to livestreaming, these creators are set to redefine how social media can be used, not just for entertainment, but as a powerful tool for driving meaningful impact.
To support their journey, the programme will provide targeted training and mentorship. With guidance from both TikTok and the ASEAN Foundation, the creators will be equipped with the tools to navigate TikTok LIVE effectively, learning not only how to engage audiences, but also how to inspire real-world impact through their content. In parallel, the ASEAN Foundation will also launch its own in-house TikTok LIVE sessions. These will serve as a platform for weekly discussions on key sociocultural topics and feature guest speakers from across all ten ASEAN Member States.