Ayu began her career in the media industry, sharpening her communication skills as an editorial assistant and reporter. She later joined the ASEAN Foundation as a Digital Communications Coordinator, where she expanded her expertise in digital promotions and media relations. Inspired by project management, Ayu transitioned into a Programme Officer role, managing initiatives such as ASEAN Seeds for the Future, the ASEAN Youth Social Journalism Contest, and AI TEACH for ASEAN. Most recently, she manages programmes like the ASEAN Digital Academy and Enhancing Digital Skills of the in ASEAN. These initiatives play a key role in strengthening the digital capacity of students, educators, and SMEs, and further promote regional collaboration across ASEAN.