Fatima Alifha is a communications professional passionate about youth development, education, and community empowerment. At the ASEAN Foundation, she manages digital media, leads influencer engagement, supports event organisation, and contributes to external communications and stakeholder relations. She kickstarted her journey in the communications field in 2019, when she began working with youth-led and non-profit organisations, discovering how media and storytelling could help bring attention to issues that matter. With additional experience in marketing agencies and as a content creator, she brings a youthful and innovative touch to the Foundation’s outreach. Fatima initiated the first ASEAN influencer programme—the ASEAN Foundation Influencer Project 2023—which has since evolved into the ASEAN-Korea Youth Influencers Project and the ASEAN LIVE Creators for Change Programme. 

She earned a bachelor’s degree in Communications and Community Development from IPB University, where she was honoured with the National Bank of Indonesia Scholarship. Her academic journey has taken her beyond Indonesia, through funded study programmes at Kyoto University in Japan and Jeonbuk National University in South Korea, where she focused on International Development and Global Marketing. Currently, she is pursuing a Master’s degree in Strategic Public Relations Management at LSPR Communication and Business Institute, supported by an academic scholarship. 

Outside of work, Fatima enjoys exploring different genres of music, movies, and reading (not just books!)—from social media content to ads and everyday observations that spark her curiosity. These little discoveries fuel her creativity and offer fresh perspectives that she brings into her work. A creative thinker with a heart for impact, Fatima continues to use communication as a catalyst for positive change in the communities she serves.