Shafa is a passionate storyteller with several years of experience in marketing, branding, and communications. A graduate of Universitas Gadjah Mada, Indonesia, she began her career in the fast-paced technology industry, where she handled major campaigns, brand activations, and influencer partnerships. Over time, her journey also allowed her to step into leadership roles, where she honed her ability and deliver meaningful impact as a marketing manager.

For Shafa, communication is more than just strategy, it is a tool to connect, inspire, and empower others. She strongly believes that a professional journey should not only be about personal growth but also about enabling communities to thrive. With a solid foundation in communications, she is deeply committed to creating grassroots impact and using her skills to address broader social challenges.

At the ASEAN Foundation, Shafa sees an opportunity to deepen her contributions by combining her professional expertise with her passion for social impact. She believes that through collective efforts, stories can become a powerful force for change, bridging ideas, cultures, and communities.