ASEAN Supporting Our Artisans and Retailers (SOAR) Together is a new initiative by the ASEAN Foundation, in collaboration with TikTok Shop, designed to support Micro, Small, and Medium Enterprises (MSMEs) through digital upskilling and business development, empowering them to thrive in the global marketplace.

From live selling workshops and e-commerce training to expert-led sessions and policy guidance, ASEAN SOAR Together aims to create a transformative learning experience for MSMEs. It addresses critical gaps in digital literacy, platform compliance, and online business strategy, enabling participants to navigate digital platforms effectively and grow sustainably.

ASEAN SOAR Together also advances key regional goals, supporting inclusive economic growth by focusing on youth and women entrepreneurs, strengthening the region’s digital economy, and enhancing ASEAN’s entrepreneurial ecosystem. It is more than a capacity-building effort; it is a collaborative movement to future-proof ASEAN’s most vital economic sector.